Your WEB3
Design Partner
Your WEB3
Design Partner
Design leader with a strong track record of transforming complex Web3 and crypto infrastructure concepts into high-impact, user-centric products and scalable brand systems. Experienced in end-to-end product design, brand identity development, and growth-driven visual storytelling across decentralized platforms.
Design leader with a strong track record of transforming complex Web3 and crypto infrastructure concepts into high-impact, user-centric products and scalable brand systems. Experienced in end-to-end product design, brand identity development, and growth-driven visual storytelling across decentralized platforms.



Led brand identity and product UI/UX design for Skynet under Spheron. Developed a distinct visual language for each product, consistently reflected across product interfaces, marketing sites, and social media. Delivered supporting motion design and animated assets to strengthen brand presence and user engagement. Skynet raised $191,733 at $9.54M FDV.



Worked on luxury + premium branding for a members-only DAO investor club (Club Elysium). Built out a custom service design blueprint that covers provenance, asset due-diligence and the basics functions of a DAO, i.e, polling etc. Built out a custom user on-boarding feature by working closely with HNIs and institutional investors. Created premium metallic cards and gold printed paper to evoke exclusivity and luxury.

Established a multitude of ready-to-implement digital design systems for RWA (Real World Asset) Tokenization platforms and DAO-based apps. All of which are 0-1 products.
Worked on Product Development Roadmaps for creation of an asset-backed utility and governance token. Created user flows and designed interactions by improving on industry leaders such as MakerDAO and Aave protocol. (High-fidelity)



For this project, I worked on the overall system design blue-print, user journey as well creating the entire design systems. I also worked on projects including designing logos, making animations, tone of voice, information architecture as well merchandise design.
From choosing a colour palette, to creating relevant iconography along with animations.



Led brand identity and product UI/UX design for Skynet under Spheron. Developed a distinct visual language for each product, consistently reflected across product interfaces, marketing sites, and social media. Delivered supporting motion design and animated assets to strengthen brand presence and user engagement. Skynet raised $191,733 at $9.54M FDV.



Worked on luxury + premium branding for a members-only DAO investor club (Club Elysium). Built out a custom service design blueprint that covers provenance, asset due-diligence and the basics functions of a DAO, i.e, polling etc. Built out a custom user on-boarding feature by working closely with HNIs and institutional investors. Created premium metallic cards and gold printed paper to evoke exclusivity and luxury.

Established a multitude of ready-to-implement digital design systems for RWA (Real World Asset) Tokenization platforms and DAO-based apps. All of which are 0-1 products.
Worked on Product Development Roadmaps for creation of an asset-backed utility and governance token. Created user flows and designed interactions by improving on industry leaders such as MakerDAO and Aave protocol.



For this project, I worked on the overall system design blue-print, user journey as well creating the entire design systems. I also worked on projects including designing logos, making animations, tone of voice, information architecture as well merchandise design.
From choosing a colour palette, to creating relevant iconography along with animations.
Other Work
Other Work
Myradotfun
Core Contributor
Core Contributor
Nov 2025 - Present
Nov 2025 - Present
Similarly, I worked with Spheron's team to build Myra dotfun, an AI terminal for perp trading that helps you analyse tokens in order
to long or short with ease.
I designed a fresh brand language, systems guidelines and motion pieces.
Similarly, I worked with Spheron's team to build Myra dotfun, an AI terminal for perp trading that helps you analyse tokens in order
to long or short with ease.
I designed a fresh brand language, systems guidelines and motion pieces.
Moving Pixels for Impact.
Moving Pixels for Impact.
Identifying behavorial sciences behind what your product should feel like, apart from of-course, looking phenomenal.
Identifying behavorial sciences behind what your product should feel like, apart from of-course, looking phenomenal.
Over the past year and a half, I worked closely with Spheron Network to design and evolve their brand, product, and systems.
My work spanned core product design, design systems, motion, Ads, and go-to-market efforts thus supporting the company as it scaled.
Recent
Nov 2024 - Present
Spheron Network
Nov 2024 - Present

Event Booth Design
Apparel & Merch
Motion Design
UI/ UX
Product Design
Performance Marketing
Brand Identity
Over the past year and a half, I worked closely with Spheron Network to design and evolve their brand, product, and systems.
My work spanned core product design, design systems, motion, Ads, and go-to-market efforts thus supporting the company as it scaled.
Recent
Nov 2024 - Present
Spheron Network
Nov 2024 - Present

Event Booth Design
Apparel & Merch
Motion Design
UI/ UX
Product Design
Performance Marketing
Brand Identity
I help your business make dents in the market by creating cohesive & unique brand identities across typography, color & iconography that evoke trust & reinforce the product intent.
Visual Design
Building scalable design systems that bring structure & clarity to complex products, ensuring consistency as teams + features grow.
Product
& Systems
Motion for product, motion for brand. Applying motion purposefully to guide user attention, communicate state, & make interactions feel
responsive and intuitive.
Motion
& Interaction
Designing narratives, campaigns &
performance marketing systems that
support adoption, engagement &
measurable business outcomes.
Growth
& Marketing
Need eyes on you at events?
No pressure. I design physical and digital experiences for events, from apparel and merchandise with visuals that strengthen brand recall & community identity.
Events
& Swags
Designing incentive structures that motivate participation, reward contribution, and align user behavior with long-term product goals.
Incentivization
I help your business make dents in the market by creating cohesive & unique brand identities across typography, color & iconography that evoke trust & reinforce the product intent.
Visual Design
Building scalable design systems that bring structure & clarity to complex products, ensuring consistency as teams + features grow.
Product
& Systems
Motion for product, motion for brand. Applying motion purposefully to guide user attention, communicate state, & make interactions feel
responsive and intuitive.
Motion
& Interaction
Designing narratives, campaigns &
performance marketing systems that
support adoption, engagement &
measurable business outcomes.
Growth
& Marketing
Need eyes on you at events?
No pressure. I design physical and digital experiences for events, from apparel and merchandise with visuals that strengthen brand recall & community identity.
Events
& Swags
Designing incentive structures that motivate participation, reward contribution, and align user behavior with long-term product goals.
Incentivization


Design looked after,
End to End.
Design
looked after,
End to End.
I design how products look, move, scale, & grow. Everything as one connected system, aligned to your business goals.
I design how products look, move, scale, & grow. Everything as one connected system, aligned to your business goals.
elsreyan
elsreyan

























